MARKET ECONOMETRIC MODELLING

• Marketing Mix Modeling & Optimization
• Volumetric & Demand Forecasting
• Brand Equity Metrics & Optimization
• Linkage to Internal Service Quality Levels
• Retention Forecasting & Optimization

MARKET RESEARCH

• Syndicated Research Forecasts
• Syndicated Research Mapping to Client Databases
• Feasibility Studies

CHOICE MODELS(Discrete and Stochastic)

• Buyer, Clone, & Response Models
• Customer Churn Models
• Customer Upsell & Migration Models
• Customer Lifetime Value & Optimization Models
• Multi-Dimensional Customer & Messaging Segmentation
• Multi-Phase / Product Communication Stream Management Models

metrics,tracking and reporting

• Experimental Test Design
• Pre-Promotion Forecasts
• Post-Promotion Sales & ROI Reporting
• Productionalized Reporting

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